Lifepharma (Z.A.M.) Ltd was established in 2002 and represents the alliance between three pre-existing companies with a history of several decades in the pharmaceutical and healthcare business in Cyprus. As of March 2006, Lifepharma (Z.A.M.) Ltd has been incorporated into MSJ Group. The company represents reputable pharmaceutical manufacturers of prescription and non-prescription medicines, as well as renowned global manufacturers of baby nutrition and medical/clinical nutrition.

Lifepharma (Z.A.M.) Ltd also imports, markets and distributes well-known over the counter (OTC) products and dietary supplements and has invested significantly in recent years for the expansion of its business through pharmacies and other retailers. As of February 2015, Lifepharma expanded its operations by establishing its veterinary division, Lifevet.